According to a recent report by Reuters, Apple’s older model, the iPhone 7, is outselling the newly launched iPhone 8.
Traditionally the newest models of the iPhone have sold quickly as soon as they are released on the market.
The iPhone 8 includes new features such as a glass back for wireless charging but otherwise resembles the iPhone 7.
“Many respondents indicated that a meaningful portion of customers are buying iPhone7 in lieu of the new iPhone8 given the lay of significant enhancements in the new phone,” John Vinh, KeyBanc analyst, said according to Reuters.
The iPhone 8 is marketed starting at $699, while the iPhone 7 costs $549 after the recent price cut. U.S. carriers have also been slow to advertise the new iPhone, compared to previous models.
Furthermore, the iPhone X, a stainless steel and glass anniversary version of the iPhone will start to ship on Nov. 3.
These are all reasons that may contibute to the lower sales of the recently launched iPhone 8. Still, Apple’s shares have gone up a little more than one percent since the release of the phone.