With the global voice revenue growth slowed down or even reduced, data revenue continues to grow, and digital operation transformation has now become a first-priority business in front of operators.
However, the first step towards digital transformation in any company is to change themselves, and their own success.
After which, it becomes possible to efficiently help customers succeed in digital transformation.
Experience is always at the heart of digital operation transformation, which is why Huawei’s is using ROADS (Real-time, On-demand, All-online, DIY and Social) experience as a driving force for the transformation of their digital operations.
They use operators, consumers, employees, partners, suppliers’ ROADS combined experience to make Huawei's business processes and IT platform changes simpler, timelier, and more secure for Huawei’s business with customers.
As well as to make operations more agile, intelligent, realise ROADS experience, shorten TTM, and improve efficiency.
Huawei's understanding and accumulated abilities of the digital transformation process allows them help operators enhance the user experience, business agility, and improve operational efficiency.
Digital operation transformation requires three elements, namely:
• A set of approaches based on best practices for digital transformation across all industries
• An open industry reference model that continually draws on industry best practices and introduces partners
• A range of value proposition based on commercial value and technology priorities and formulate solutions with the actual operating environment to ensure that the real value can be delivered in stages during the transition process
The competition between operators and operators, operators and internet experience/digital experience providers has changed from technology to experience, and experience has become first productivity.
With the boom of mobile internet and rich OTT applications, users’ needs are far beyond the ability of the existing network, so the satisfaction of users’ needs and improvement of users’ experience will be the key for operators’ revenue growth.
With the rise of new technological advancements enabled through the internet, users’ pattern of consumption and behaviour is gradually changing.
The impact of this change is for all industries, and no company ignore the changes taking place, leaving them to simply take action to face the change.
Business patterns have changed from inside to outside, from bottom to top, to from outside to inside, from top to bottom, to really achieve customer-driven products and services.
The ROADS experience requires companies to have more agile operational capabilities.
With this in mind, IT systems should be evolved from supporting system to production system, from facing internal use to facing customer, partners, and internal staff; network and IT infrastructure should be evolved to software definition and cloudification.
And while the user experience is greatly improved, companies will have to face the contradiction between more complex and more dynamic ICT infrastructures and more personalized and agile business operations.
In this process, we need to understand the business needs, the network and IT infrastructure of operators, and we should be capable of combining operators’ business demands, network and IT infrastructure transformation evolution step-by-step.
Service will also play a more significant role in this process.
“Services have become the key for Huawei to help customers and partners to deal with future challenges and transformation and Huawei's own sustainable growth,” Southern Africa delivery and service VP Lu Baoqiang said.