Women in Ghana have a good reason to jubilate because of a new technology that will make their hair healthy and strong.
BondPhorce, described as the game-changing innovation, promises to keep the hair of women stronger even after the use of harsh chemicals and adverse weather effect.
The product was launched by Mizani, a professional salon-exclusive brand, Monday to over 100 professional hairstylists.
Mizani, is part of the L’Oreal West Africa brand.
According to the General Manager for Mizani, Mr. Saad Khan, BondPhorce will bring the hair back to its ideal PH Level soon after use.
“And the result of healthy hair is longer length, shine, movement, body and bounce. This is what all Ghanaian women have been dreaming of – Long and Healthy Hair,” he said.
Mr. Saad Khan
Describing the ingredients used in producing the product, Mr Khan explained Mizani BondPhorce has a unique blend of Maleic and Citric Acids that protects hair through a two-step process and prevents hair from being over-processed and damaged.
“This results in no breakage, longer length and shiny hair as well,” he said.
An education expert who was present at the launch, Ms. Yasmine Botchway took the hairstylists through a step by step demo on how to use the professional product.
She said Mizani BOND pHORCE is used for a variety of salon services like Relaxing System, Natural and Transitioning Hair, Braided and Weaves and Deep Conditioning.
The technology is already available with Mizani salons.