Exclusive Events, organisers of the Miss Ghana beauty pageant, has revealed that the 2017 edition will be crowned on October 7.
As the country commemorates 60 years of independence, this year’s pageant is historic because it also marks the 60th nniversary of the prestigious pageant.
Since its inception in 1957, which was won by Monica Amekoafia, Miss Ghana has continued to be the pacesetter when it comes to beauty pageants in the country.
Speaking at the launch at the Kempinski Hotel Gold Coast City in Accra, Inna Mariam Patty, CEO of Exclusive Events recounted how, “Miss Ghana was initiated to promote our culture, traditions and proud heritage.”
She observed that “It has produced outstanding Ghanaian women with exemplary leadership qualities and capabilities. Miss Ghana beauty pageant was formed to empower our young women from across the nation to help sustain our socioeconomic development.”
“For 60 years, though the management of the brand has changed, the core values of the brand remains, which is beauty with a purpose,” Inna Mariam Patty, who won the 2004 edition of the pageant added.
She was pleased with the commitments and support the pageant has received from various governments over the years.
“Our current President Nana Addo Dankwa Akufo-Addo has given his special blessing for this year’s event…we are eternally grateful,” she said.
Outlining the plan for this year’s pageant, the Exclusive Events CEO said they will embark on a 10-regional tour where five contestants will be selected per region and an additional 10 from an online campaign.
The 60 finalists will be pruned down to 20 for the finale on October 7.
Catherine Afeku, the Minister of Tourism, Arts and Culture in her speech applauded organisers of the Miss Ghana pageant for embarking on a regional tour to selected contestants for this year’s pageant.
She noted that it is a sure way of marketing the tourism potentials of the various regions.
The launch was attended by Deputy Chief of Staff, Abu Jinapor; Chines Ambassador to Ghana, Sun Baohong; Former Deputy Minister for Tourism, Culture and Creative Arts, Abla Dzifa Gomashie; and some past winners of the pageant.